8 Market Segmentation: How to Define Optimal Customer Segments
6:41
YouTubeMarketing Insights
8 Market Segmentation: How to Define Optimal Customer Segments
Learn how to identify target customers using strategic and tactical segmentation, aligning market needs with business goals for effective targeting. This episode breaks down the essentials of customer segmentation, explaining how differentiation and agglomeration shape market segments. It introduces the distinction between strategic (value ...
163 views5 months ago
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