The need for proper customer engagement has reached critical mass. Customers in the digital age not only require engagement, they expect it. With nearly every company in every industry advertising on ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

Today’s businesses are under pressure to deliver personalized, high-quality engagement as customer expectations rise. While some companies may address this issue with hiring, others may not want to, ...

With inflation remaining top of mind for consumers and competition from private labels intensifying, maintaining customer loyalty has become a growing challenge for brands. One powerful tool to boost ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fifth annual Global Customer Engagement ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...