The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass-produced now and instantly accessible, there have been times in video game ...

In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Nintendo has released a new ad for Kirby Air Riders that features a rap song that stands with some of the company's weirdest ad choices. Except Nintendo occasionally pulls something unhinged out of ...

Deciding its wings could melt a bit more, actually, Microsoft determined that too few people had heard Xbox Game Pass prices just jumped by 50% to an eye-watering $30 a month, assuming you want the ...

That’s another year of video games down, and I don’t know about you, but my fingers are sore from all the button-mashing and ...