At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even though you’re a professional digital marketer who isn’t currently using programmatic advertising ...

By leveraging AdDaptive’s B2B targeting, Wasabi successfully targeted high-value accounts of varying company sizes and ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at ...

RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Programmatic ads are big business. In fact, according to eMarketer, programmatic ads are expected to make up over $14 billion of the approximately $58.6 billion total digital advertising spend in 2015 ...

There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked is the broader -- and, in my opinion, more significant -- shift to ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy ...

Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...