This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

BOSTON--(BUSINESS WIRE)--Harvard Business Review is pleased to announce the launch of the Playing to Win Strategy Toolkit, a new product developed by Roger Martin and Jennifer Riel of the Rotman ...

Your company's brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A brand represents your company's daily interactions with customers and ...

There’s a remarkably simple and consistent formula hidden within the success of many of the most profitable brands in the world. To recognize the formula, first consider which brands come to mind when ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...