By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

There is a significant difference between selling and marketing. Advertising is part of marketing but not all marketing is advertising. Corporate psychologists are looking at mechanisms in marketing ...

Fortunately, there are several ways to leave potential residents with a positive impression of your senior living community.

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Choosing a unique selling point for your product is vital for marketing success. Your product's unique selling point is whatever compelling characteristic it has that differentiates it from its ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

A wise fire chief once said that when a working fire broke out, the fire prevention system had broken down. "Selling" the fire service is firefighting after the marketing system has broken down. Keep ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Hallmark Cards prides itself on its ability to translate societal trends into greeting cards. So a few years ago, when Hallmark’s marketing group looked into its demographic crystal ball and saw 78 ...

Note: Upon her indictment on federal money laundering charges and arrest on February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not unpublish ...

According to a survey of more than 300 marketing leaders in large organizations, released last month by analyst firm Gartner, the sale of data (such as aggregated customer data) is the third most ...