AI agents are poised to take a material role in the loyalty ecosystem. Meta just introduced Muse and the AI wars are just ...

The retailer is partnering with PAR Technology to launch a platform that connects customer engagement with enterprise-wide ...

Loyalty programs are evolving beyond traditional points and discounts, with brands now focusing on enhancing customer ...

Apps like Dick’s Sporting Goods’ GameChanger build customer relationships and generate useful insights beyond what transaction-based loyalty programs offer, experts say.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

The enhanced Shackleton Club builds on the program’s existing benefits with new rewards as guests progress through the tiers.

The convenience store and gas chain is making it easier for members of its loyalty club to save money.

"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new membership tier.

A program optimized for redemption is not the same as a program that earns genuine loyalty. One trains people to chase ...

TORONTO — Tim Hortons' coffee is cleared for takeoff.

Cleartrip is betting that the next phase of travel loyalty may have less to do with points and status, and more with reducing ...

Live Nation has released research which it says indicates that 91 percent of local live music fans would consider joining ...