The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass-produced now and instantly accessible, there have been times in video game ...

One of the best ways for a video game to get noticed is with a high-concept, inspired commercial. While the marketing landscape has moved from television ads to YouTube videos being shared across the ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Deciding its wings could melt a bit more, actually, Microsoft determined that too few people had heard Xbox Game Pass prices just jumped by 50% to an eye-watering $30 a month, assuming you want the ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. The Game Awards 2025 nominees have officially been announced and ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...

Playgama developers can integrate Anzu’s in-game ads through the Bridge SDK. The initial rollout supports Unity WebGL, Cocos, and JavaScript. Gangsta Island: Crime City is the first web game to adopt ...