Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

The ways in which organizations get their products to their end customers can vary based on industry, business model and financial goals. For some organizations, it may be best to sell directly to the ...

A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Fisker has changed its distribution strategy to rapidly increase global sales and deliveries of the Fisker Ocean SUV On Thursday, Nov. 16, Fisker set a new milestone of 107 vehicle deliveries in a ...

The aftershocks of the financial crisis have left us with fewer distributors, increased investment scrutiny by analysts, and the most severe competition for assets in the history of the industry. Now ...

One of the most pressing challenges that sales leaders grapple with is how to effectively distribute leads to their sales reps. Historically, the default approach has been to assign leads based on ...

After revolutionizing the launch industry through vertical integration, SpaceX hopes to do the same for satellite broadband with its Starlink megaconstellation. Starlink’s go-it-alone approach ...

DSG's Chairman and CEO Bryan King said the move would strengthen its ability to pursue strategic opportunities to support long-term growth.

Bob Chapek, who became CEO of the Walt Disney Company in February, is beginning to make his mark on the company. In its biggest shake-up under his leadership so far, Disney has unveiled a major ...

Having a plan for how you'll spend your money in retirement is just as important as having a plan for how you'll save it. You probably think a lot about how much you'll need to save for retirement.