LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that may or may not be able to be backed up.

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...

Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business. Brandon Pierce is joining the ...

Airbnb shelved its huge $800 millions marketing budget when the pandemic hit. Now as a company not just recovered but thriving, it has brought all its marketing, advertising and creative in-house, and ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...