Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In today’s hyper-connected world, your business can thrive or die based on your company's unique digital marketing plan. Many of your customers will come directly from an online location. Whether this ...

Setting a marketing budget before defining a marketing plan is like putting the cart before the horse. Although there are plenty of online resources that can help you get a general idea of how much ...

To create a marketing plan for a food retail product, you need to analyze your product using the Product, Positioning, Price, Place -- or "4 Ps" -- method of marketing. An effective plan ensures that ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Refer to it at ...

If you do not have a focused plan and approach to marketing, your efforts might look scattered, inconsistent, unprofessional and...ineffective! Good marketing is the result of good planning and ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

Running a restaurant involves more than just managing the day-to-day operations of the establishment. Marketing is also an important part of your operations plan; if people don't know about your ...